Culture on the Cheap
Williamsburg Photo du Jour: Grand Street
I would love to have been a fly on the wall when the advertising brain trust charged with Express Real Estate School’s advertising campaign had their “eureka” moment. In fact, I think I can hear them now…
Ad Hack #1: But we need to reach out to a younger, “hip”, urban dynamic…
Ad Hack #2: I know, let’s trick out some Ice T-looking dude out with a phat hunk of bling. Don’t worry if the dollar sign pendant he’s holding is backwards. Kids are so stupid nowadays they won’t know the difference. Trust me, it’ll be dope.
All Ad Hacks (in unison): BRILLIANT!
Seriously folks, somebody paid a lot of money for this stereotypical schlock. And on that note if you don’t mind, I’m off to give myself a pre-orbital lobotomy with a tire iron. Toodles.