Great Moments in Greenpoint Real Estate Rhetoric
Some of you may not be know it, but a brave new concept in real estate is being explored at 231 Norman Avenue. The development in question is called the Greenpoint Lofts and their shtick is selling condominiums for commercial use. I have walked by this complex a number of times and aside from the annex in the back looking like a Motel 6 it struck me as decent quality work.
Perhaps their attention to construction will explain the lack of advertising savvy for this facility? I say this because I found the below advert for their “business ready condos” on Manhattan Avenue today and something immediately struck me as being amiss.
Now I do not know much about the German language, but then again I do not really need to. My issue with this ad is very simple: why is a(n incorrect) piece German punctuation being utilized in an advertisement for a development in “Little Poland”? While scarcely an old timer, I have lived in this neighborhood long enough to learn a few things about the local Polish population. They are as follows:
- They are very proud to be Polish. Rightfully so.
- Many of the older residents are not too keen on Germans (or Russians for that matter). Although I have never bothered to ask why, I suspect World War II informs this distaste.
I am certain the team of wizards who came up with this logo thought nothing about the linguistic ramifications of this jaunty piece of punctuation and quite frankly I wouldn’t expect them to. If such folk were interested in the vagaries of history, pogroms and poverty, they would have majored in them. This also explains why using the slogan “Make It Yours” did not strike them as being the least bit ironic: Adolf Hitler once made Poland his.