Culture on the Cheap
New York Shitty Day Ender: The S & J Supply Marketing Strategy
When it comes to advertising the marketing wizards in our fair city seem to think bigger (and louder) is better. I could not disagree more. I have been deluged with enough jumbotrons advertising anything from booze to Hollywood’s latest craptastic opus to build up a certain level of resistance. Not unlike smallpox. If anyone in the advertising profession is reading this please take note:
- Going “bigger” in my mindset only shows a woeful lack of imagination on your part.
- Going “bigger” only makes me take note NOT to purchase the product you are shilling.
- Simply put, getting “in my face” only pisses me off.
- But a hand-written note on a humble piece of office paper asks me to get my face into something the ploy works smashingly.
CASE IN POINT: S & J Supply/Show Room on Union Avenue, Brooklyn 11211
As you can see there is no clear-cut indication as to what kind of wares this business is hawking.
But when confronted with marketing genius like the above I want to find out! Is this not the purpose of advertising? To pique a person’s curiosity?
Fuck Home Depot or Ace Hardware and their over-paid spin doctors! The next time I need a circular sander or the odd drill bit I’m going to S & J.