A Little Piece of Fedders History

August 28, 2007 by
Filed under: Articles of Fedderization 

Sometimes irony smacks Miss Heather’s lovely little face so hard even she feels compelled to give (snarky) props. My good friend Kevin from Forgotten-NY recently brought this article (from the March 12, 2005 edition of The Brooklyn Paper) to my attention. He writes:

Looks like Bay Ridge activist Vicky Hofmo and I arrived at it separately.

Who knew the origins of this dubious piece of terminology lie in Kings County’s very own Bay Ridge? I didn’t; I thought it was Kevin’s creation. I suppose it doesn’t really matter who invented it. The overall effect these buildings have on my person remains the same: a hint of nausea mixed with abject revulsion.

For your dark delectation folks, I present to you the following excerpt from this article:

Perhaps most vocal among the complainants decrying the development of “Fedders houses,” as they have come to be known, are residents of Bay Ridge, whose neighborhood awaits city approval of a rezoning measure that would bar such housing developments.

So ugly and bland are those buildings, say some, that their most striking architectural trait may well be the air conditioner sleeve itself.

“It’s not even on our radar,” Laurent told The Papers, adding that, unlike Fiscal Year 2004, the preceding year was one of record sales totaling $421.7 million. “But I would hope the houses are as well built and as high quality as the air conditioners they’re named after.” (*snicker*— Ed. Note)

The colloquialism, while originating by most accounts in Bay Ridge several years ago, has spread to all corners of the city in recent months, thanks to preservation efforts like the 249-block down-zoning proposal for the southwest Brooklyn neighborhood that, if passed later this month, could reduce by half the potential number of row house-style condos built there.

Eager to fit in, the term has been uttered by no less an authority than Mayor Michael Bloomberg, who said it at an Oct. 30 speaking engagement in Dyker Heights.

Do read this article in its entirety— but be careful! I shot Claret out of my nose when I read the following statement from Fedders’ CFO:

I guess it’s a well known name. And we’re proud of the fact that everyone knows it, but I hope in this case people aren’t using it in a derogative way.


Miss Heather


One Comment on A Little Piece of Fedders History

  1. d on Wed, 29th Aug 2007 8:04 am
  2. Though not as pervasive, I’ve seen some Friedrichized establishments as well.

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