The Pencil Factory Lofts Get A Very Greenpoint Welcome

March 18, 2009 by
Filed under: Dog Shit Signage, Greenpoint Magic 



I am certain a number of you (like the gentleman above) have noticed the new sales office for the Pencil Factory Lofts on Franklin Street. I know I have; I have been watching it manifest with rapt interest for the last three weeks.


I am pleased to announce as of last weekend (and perhaps a tad earlier) it is open for business on Franklin Street! A number of things interest me about this development. Purchasing one of said “lofts” is not one of them. I neither have the means of affording one nor do I have the desire to co-habitate with their target clientele base (which, from what I can deduce is affluent 20-somethings and 50-something men with 30-something trophy wives). It’s nothing personal; I am certain a number of the previous people are perfectly nice. Rather, it is a matter of class: I have none. Which brings me to this.


I understand (especially given the current state of the economy) that the wizards behind the Pencil Factory Lofts want to move as many units as possible. It is also very obvious that 122 West Street (as seen at the beginning of this post) is nowhere near completion. This requires that a sales office be located elsewhere. I suppose 131-135 Franklin Street is a nice enough building, but the overflowing garbage cans and detritus which perennially grace the front of this edifice do not strike me as putting a good “face” on their organization. Quite to the contrary: aside from being an eyesore the above tableau highlights the stark difference between the lives of the people actually live in Greenpoint and that of the kind of people businesses like The Pencil Factory Lofts want to live here.

The inequity of this (which is all too pervasive nowadays) has been nagging at me for sometime. And I’ll be perfectly frank: it makes me angry. Yesterday as I walked down West Street I learned I am not alone.



It would appear that 122 West Street has received a little “added value”. Somehow I do not think this was what the architect had in mind when he filed plans with the Department of Buildings.


Talk about your genuine, gritty “urban” experience. It doesn’t get much more authentic than this.


Or this.


Or this.

Now that I think about it maybe having a sales office at 135 Franklin Street (which is a healthy distance from the above hilarity) isn’t such a bad idea after all.

Miss Heather


4 Comments on The Pencil Factory Lofts Get A Very Greenpoint Welcome

  1. Mimi Wang on Mon, 31st May 2010 11:53 am
  2. I got the contract of The Pencil Factory Condo and it looks bad for the buyer! The seller/sponsor force the buyers pay for seller’s lawyer fee ($2000) and the transfer tax either (1.04%). The worse part is he is NOT going to give the buyer MARKETABLE TITLE at closing. Developer is not allow my lawyer to write the request ( Seller will give Buyer the Marketable Title) on the contract at all!! I don’t know how other buyers feel about it but me and my lawyer feel very very fishy…..
    We trying to do the title search now and make sure I can get the Title Insurance before I sign the contract. Of cause, the developer will NOT pay for any of the title search and insurance.

    I hope I can find some people who are having the same issue as me….. Please feel free to email me!


  3. Mimi Wang on Thu, 17th Jun 2010 12:53 am
  4. The whole inside story about my Pencil Factory Condo unit buying process and other people’s stories.

  5. allan1979 on Thu, 24th Mar 2011 11:24 am
  6. i live at the pencil factory building and most ppl here are nice. i haven’t seen any ppl with trophy wives here. there are a few families here tho.

  7. brianpeterpetersen on Wed, 29th Jun 2011 9:40 am
  8. Allan, I’m currently looking at a few apartments there. Would you mind sharing your thoughts and experience? We can talk via email if you feel more comfortable (


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