Williamsburg Photo Du Jour: BEER!

June 17, 2009 by
Filed under: Williamsburg 


When I stumbled upon this yesterday I knew I simply had to pass it along here. It is part of the old Shaeffer Brewery and hails from South 9 Street and Kent Avenue. Any and all of you who have the time and means should swing by and check it out. It’s absolutely stunning!

Miss Heather


One Comment on Williamsburg Photo Du Jour: BEER!

  1. rheingold on Thu, 18th Jun 2009 3:46 am
  2. Back in the day Schaefer and Rheingold (brewed in Bushwick) owned New York. You simply could not find a neighborhood tavern that didn’t serve either, on tap and in seven-ounce bottles. Rheingold sponsored the Mets through thick and thin, then it was Schaefer for a few years after. In the early 70s Rheingold had a TV commercial reeling off a litany of New York things that had become extinct (the five-cent subway fare, the Brooklyn Dodgers, the ten-cent subway fare, the New York Giants…) It wasn’t an advertising campaign as much as an self-obituary, as The Dry Beer dried up for good in 1976. Schaefer was bust-ski by the early 80s. I think the Kent Avenue plant closed in the late 70s but their modern brewery in the Lehigh Valley of Pennsylvania (operated by an out-of-town outfit) kept churning out the swilly until the early 80s.

    Both also had a rousing sing-a-long anthem, and you’re an old-time Brooklynite if you know all the words.

    I’m glad a bit of this proud history is preserved amidst the desolation of luxury condos. Next time I’m in the nabe I’ll pay a visit, and I’m sure I’ll get all misty. And burpy.

    Sic Transit Cerveza.

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