Spotted In Manhattan: Worst Ad Campaign EVER

August 26, 2010 by
Filed under: 10003, 10009, Culture War, East Village, East Village Manhattan 

Where do I start with this? Twenty four hours after spotting these ads in Manhattan words still fail me. But I will attempt to articulate my feelings anyway:

  1. If this tactic, e.g.; using children/young ‘uns to boost ratings/sales hasn’t worked for network television— FOR DECADES (See: Scrappy Doo and Oliver)— I fail to see why/how it is going to work now.
  2. I really wish media pundits, advertising wizards and their brethren would disavow themselves of the erroneous notion that everyone thinks babies are cute. They don’t. I know because I am one of these people. Before anyone cries “child hater” I want to make it known I like kids: once they have learned to speak— and more importantly— are toilet trained.
  3. Since no one in the “focus group” that was undoubtedly conducted to assess this “concept” didn’t say so I will here and now: when I see babies I think of one thing: incontinence. This does not make me want to buy your product. Quite to the contrary: even the vaguest insinuation that your product will reduce yours truly to wearing diapers (again) makes me run— not walk— the other direction.
  4. The advertisement with 30-40 man sporting the above shirt (which I can kick myself for not photographing) is just plain creepy.
  5. I would like to humbly recommend the folks responsible for this acquaint themselves with the following chap (who is an institution of sorts at the Coney Island Mermaid Parade) and retool their campaign accordingly.

Diaper Man

THIS is what I call living young!

Miss Heather


One Comment on Spotted In Manhattan: Worst Ad Campaign EVER

  1. Jimmy Legs on Thu, 26th Aug 2010 1:16 pm
  2. i looked it up, this campaign started over a year ago as a viral marketing thing on the web. it was apparently so successful they took it to tv and print. a paris firm created the concept. it is apparently very popular. how can this be? what is wrong with people?

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