Now At 39 Meserole Avenue: The Factory Building

February 14, 2012 by
Filed under: 11222, Greenpoint, Greenpoint Brooklyn, Greenpoint Magic 

Yes gentle readers, it would appear the place formerly known as the Sweater Factory Lofts is not only continuing its brave endeavor to press a transient hotel into service as residential space, but now it has a new address, new name and these will set you back an additional $700.00 plus a month! The newly christened Factory Lofts listing on Street Easy (as seen above) can be perused by clicking here. Please do take a moment to give this a read. Follows is a sample of the ad copy which awaits your delectation:

The lofts at The FACTORY BUILDING are made for unique individuals. Each loft apartment remains different, and there are endless opportunities to divide, reimagine and design your own personal space. Yes, we’ve thrown in new amenities to make sure that you’re living in modern comfort, but how you decide to live is up to you. These are raw, chic spaces ready for you to make your mark.
Another huge perk of The FACTORY BUILDING lofts is the preservation of old windows from when the building was a factory. Come for a viewing on a bright day. Sunlight pours through the windows and adds a wonderful aura to the spaces. We’ve reinsulated and reinstalled all apartment fixtures, so you get old world ambiance with new improvements.

These words struck me as being eerily familiar. After a little research I discovered why:

It is the same exact ad copy used to pitch the Sweater Factory Lofts in 2009! And of course we all know what came of “old world ambiance meets new improvements” that time around…

 Caveat emptor, apartment hunters.

Comments

6 Comments on Now At 39 Meserole Avenue: The Factory Building

    […] The Sweater Factory Lofts—which tenants were ordered to vacate back in fall 2009—are bac… The building has a new name, the Factory Building, new pricing (which starts at $2,800 to $3,700), and, according to New York Shitty, the exact same brokerbabble: “The lofts at The FACTORY BUILDING are made for unique individuals. Each loft apartment remains different, and there are endless opportunities to divide, reimagine and design your own personal space. Yes, we’ve thrown in new amenities to make sure that you’re living in modern comfort, but how you decide to live is up to you.” Just don’t play with matches, please. [NYS; previously] Monthly Archive […]

    […] The Sweater Factory Lofts?which tenants were ordered to vacate back in fall 2009?are back! The building has a new name, the Factory Building, new pricing (which starts at $2,800 to $3,700), and, according to New York Shitty, the exact same brokerbabble: “The lofts at The FACTORY BUILDING are made for unique individuals. Each loft apartment remains different, and there are endless opportunities to divide, reimagine and design your own personal space. Yes, we’ve thrown in new amenities to make sure that you’re living in modern comfort, but how you decide to live is up to you.” Just don’t play with matches, please. [NYS; previously] […]

  1. hav on Mon, 20th Feb 2012 3:56 pm
  2. There are a handful of people living here now. It seems most residents moved in on or around the 15th.

  3. missheather on Tue, 21st Feb 2012 2:38 am
  4. Lovely, Havoc Won.

  5. jdrenard on Fri, 18th May 2012 2:41 pm
  6. What is the latest on this? Is this place now legal? Or are people just renting at their own risk? I am starting to apartment hunt in Brookyln and Craigslist is overflowing with ads for this place.

  7. missheather on Fri, 18th May 2012 2:49 pm
  8. It is most assuredly NOT legal. Caveat emptor.

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