Thought Of The Day

December 8, 2008 by
Filed under: Greenpoint Magic 

If the purpose of this campaign is to entice the reader with a $10 rebate after spending $100 on rapid transit, why is the man gracing said advert riding in a cab? Just a thought.

Miss Heather

P.S.: This post goes out to Dale for bringing this discrepancy to my attention.


3 Comments on Thought Of The Day

  1. amandabee on Mon, 8th Dec 2008 4:57 pm
  2. They also have one of a guy (white guy in a tie) carrying his bike up some stairs but I am dying to know how they are going to assess bicycle spending. Their terms and conditions suggest that they aren’t, though they don’t make any indication that public transit is favored over private:

    Qualifying purchases include those made with your enrolled Bank of America® Visa® check card or Bank of America Visa credit card for transportation services made directly to the transportation providers. These transportation providers include, but are not limited to: The New York Metro Transit Authority, Long Island Railroad, Metro-North Railroad, Port Authority of New York and New Jersey, Taxicabs, Busses, Tunnel and Bridge Tolls.

    Specifically, transportation providers must process their check card or credit card transactions under one of the following MCC codes: 4111 (SUBURBAN AND LOCAL COMMUTER PASSENGER INCLUDING FERRIES); 4112 (PASSENGER RAILWAYS); 4121 (LIMOUSINES AND TAXICABS); 4131 (BUS LINES); 4784 (BRIDGE AND ROAD FEES, TOLLS); 4789 (TRANSPORTATION SERVICES – NOT ELSEWHERE CLASSIFIED). Companies who do not process transactions under one of these MCC codes will not qualify. Examples include transportation vouchers (i.e. EasyPayXpressMetroCard®, bus passes, toll pass, etc.) purchased from 3rd party merchants (i.e. grocery store) or vendors who do not process transactions under these specific MCC codes. Bank of America reserves the sole right to make determinations of qualifying purchases for the purpose of fulfilling the cash back reward for this promotion.

  3. iandavid on Mon, 8th Dec 2008 5:10 pm
  4. Believe it or not, money spent on taxicabs counts under this promotion, as do EZ-Pass tolls (when linked to a BoA account). The same is true of the Chase Commuter Cash promotion that this seems to be competing with.

  5. bitchcakes on Tue, 9th Dec 2008 1:48 pm
  6. As someone who spends close to 300 a month on public transportation, I’m look ing into this now – And in doing so, I found this short article on this ad campaign. Apparently, it’s not very well received (the commenters seem to despise it too)

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