New York Shitty Day Starter: Think Again

June 8, 2009 by
Filed under: Greenpoint Magic, Williamsburg 

Well, I’ve been to one world fair, a picnic, and a rodeo, and that’s the stupidest thing I ever heard come over a set of earphones. You sure you got today’s codes?—   Major T.J. “King” Kong.


I thought I did. Really. I’ve seen a lot of weird and perverted shit in my life but I never thought I’d see the day a property in Greenpoint, 11222 would be pimped on Bedford Avenue. 11211.


Hell has frozen over.



Our home is our joy at the end of the day, our deepest comfort, our refuge from the world. That world should be a place of inspiration and a source of comfort. That home should be made secure and safe. A place where craftsmanship is not a luxury. Where the same work and effort that you put lovingly put into making it a place of beauty is also same the standard expected from the developer.

We’ve passed through the dark ages of standard-less housing, welcome to the age of enlightenment. Welcome to The Oakland. A place where quality meets integrity. A place where satisfaction throughout your entire experience is our personal guarantee— from the sales team to the developer— starting today. We stand by our word and remain at your service.

The Oakland


Located on McGuinness Boulevard (formerly known as Oakland Street) and a beer bottle’s toss from the Brooklyn Queens Expressway. I’m very curious to know what the advertiser (and developer) define as a place of “comfort” and “inspiration”. Can you say “soon to be dumped into rental”?

Welcome to the dark age in north Brooklyn.

Miss Heather


9 Comments on New York Shitty Day Starter: Think Again

  1. rheingold on Tue, 9th Jun 2009 12:36 am
  2. At first glance I thought The Oakland was Greenpoint’s newest saloon.

  3. al oof on Tue, 9th Jun 2009 1:45 am
  4. do those things really have to do with each other though? i noticed them both on saturday (well, i see the building every day (i live by it) but just saw the names. i figured it was just a coincidence.

  5. rutila on Tue, 9th Jun 2009 7:37 am
  6. Joni Mitchell’s coming out with a new song, “Big Orange Building”: Built up condos, shoulda stayed a parking lot.

  7. katbird on Tue, 9th Jun 2009 4:42 pm
  8. I’m pretty sure these are two seaparate things as well. About two weeks ago I got a glimpse into “The Oakland” on Bedford while some workers had the front door open (before they put up the beautiful new sign) and it looks like it’s gonna be just another bar on Bedford.

  9. missheather on Tue, 9th Jun 2009 8:50 pm
  10. They’re not. Look at the banners. On one of them you’ll find the url for the Oakland condominiums.

  11. al oof on Tue, 9th Jun 2009 11:25 pm
  12. so weird. i don’t think there’s been a business in that space for 10 years. and it’s just an ad for condos? i guess maybe they’ll be selling them out of there, but what a waste of a cool storefront.

  13. matt on india on Wed, 10th Jun 2009 2:09 pm
  14. I lived across the street from that development a couple of years ago and got to know Joe, the developer. He really is quite different from other developers. His family has lived in Greenpoint for 90 years, he is very involved in beautification projects in the neighborhood and has been long before this building started going up. in fact, he plans on living in the Oakland. If you have any questions for him he is very easy to get a hold of.

  15. justice on Tue, 23rd Jun 2009 5:46 pm
  16. the bedford ave property and the new condos which are located on mcguiness blvd between driggs and broome streets are owned by the same person – Joey –

  17. justice on Tue, 23rd Jun 2009 5:49 pm
  18. for all the people who were not born in greenpoint – a little history – before the condos went up – there was parking lots and homes there – so before you say anything else – if it wasn’t for the hipsters moving in – this thing would not have been built – and it should not have been – just another sickening act that is happening to the neighborhood

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