New York Shitty Day Starter: From Greenpoint’s Historic District

September 22, 2009 by
Filed under: 11222, Greenpoint, Greenpoint Brooklyn, Greenpoint Magic 

My brother in law is currently paying our fair city a visit. Wishing to show him one of the nicer parts of Greenpoint I took him to Milton Street. We gazed and pointed. We ooohed and we ahhhed. Then we saw this.


A piece of viral advertising— in a “Historic District”, no less. Is it not the point of preservation to prevent this kind of crap blighting one’s enjoyment of what few blocks of lovely row houses, brownstones and churches my neighborhood has to offer? If it isn’t, it should be.

I never really thought much about Courteney Cox (because there is not much to consider). Until now. Every time I see one of these signs (and I am, increasingly— they are proliferating) her mug puts me in a blind rage. I hope the brain trust behind this campaign will take this into consideration before erecting any more of these signs. It is probably not the reaction they are looking for.

Miss Heather

UPDATE, September 22, 2009: My good friend at Musings on ‘point has a few things to say about the Cougar Town viral advertising experience. Aside from being an eyesore, they would also appear to be illegal. MOP writes:

This is an “advertising sign” as defined by ZR 12-10 and such signs can only be located in commercial zoning districts C6-5, C6-7, C7 and C8. Not only was this picture taken in a residential district, but you’d be hard pressed to find any of the aforementioned zoning districts anywhere in Greenpoint or Willliamsburg.

The offending signs are everywhere and starting to grate; I demand satisfaction.

I want them removed. What’s more, I want to know how much compensation the homeowners who allowed these signs to be posted on their property received. Did they pay taxes on this revenue? Did the agency behind this campaign know that erecting said signs in a residential neighborhood is illegal? Do they care? I, too, demand satisfaction!


7 Comments on New York Shitty Day Starter: From Greenpoint’s Historic District

  1. NYCRhymology on Tue, 22nd Sep 2009 7:58 am
  2. Not to mention how much the sexist term “cougar” makes me want to vomit.

  3. Citizen Skein on Tue, 22nd Sep 2009 8:55 am
  4. domodisco on Tue, 22nd Sep 2009 1:34 pm
  5. This makes me ill – there’s one on my block (Norman between Humboldt and Jewel) as well.

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  6. Bklynpoppa on Wed, 23rd Sep 2009 8:37 am
  7. You know, I read comments these comments all the time and never comment but now I feel I have to. Don’t you people have ANYTHING BETTER to do than to bitch and moan about things like this? I mean COME ON! Don’t you have a career or family or anything pressing to do?? These signs are a mild annoyance at BEST! I think people like you just walk around the neighborhood trying to find something that offends you. It’s a SIGN! If you don’t like it don’t look at it. If you don’t like it cross the damn street.
    I can’t believe something like THIS is what puts you in a “blind rage” or makes you “want to vomit”. What about the homeless, the disadvantaged, or any other of the hundreds of REAL problems in our city?
    People, please. There are so many other things you could be enraged about it boggles the mind why you would choose a stupid sign or a phrase or Courtney Cox to expend your energies on.
    Why don’t you walk past the confines of your comfortable Greenpoint lives sometime to the “real” Brooklyn and see people with real problems and worries. Open your eyes, I think it will humble you and knock you down from the lofty perches from which you choose to pontificate about irrelevancies.

  8. Citizen Skein on Wed, 23rd Sep 2009 9:44 pm
  9. Dear Bklynpoppa:

    You’ve made it clear you work for whatever crappy ad agency it is that came up with this brilliant campaign.

    It’s awesome how you attempt to “trivialize” “irrelevancies” such as the City’s zoning resolution (“Why did I have the bowl, Bart? Why did I have the bowl?”). Advertising is a bit more than a “mild annoyance .” When you live amidst 8+ million peoples, such matters are elevated from trivial to not-so-trivial.

    The city has a strict policy of what I’ve termed “selective enforcement,” so as long as you’ve retained a decent lobbyist, you’ll get away with a mild scolding and nominal fine. Most likely, it will never be enforced.

    I’ve come to accept such injustices.

    Congratulations on douching up my neighborhood. For the record: I’d totally fuck the grand wizard of cougars, Courtney Cox–but I don’t need her mug on all this illegal advertising signage. It’s kind of all up in my grill, so to speak.

  10. hazenyc on Fri, 25th Sep 2009 2:02 pm
  11. Seeing such a sign does NOT encourage me to make sure I watch a show.. I don’t feel like this sort of advertising is at all effective and is a waste of money.. who know i could be wrong.. saw another sign on Graham Ave. between Skillmand & Conselyea

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