Greenpoint Gentrification Watch: Lofts 305 Gets That “Lived In” Look

May 11, 2009 by
Filed under: Greenpoint Magic 

Today at long last I had the time to stroll down one of my favorite north Brooklyn thoroughfares: McGuinness Boulevard. The recent spate of rotten weather and entertaining friends and family has precluded me from doing so with my usual frequency. This is a shame as I discovered today there is plenty of Greenpoint glory afoot! CASE IN POINT: Lofts 305


The above photograph was taken today at around 1:00 p.m. I know what you’re thinking:

I don’t see anything amiss here. What’s the big deal?

I beg to differ. You see, some person or persons decided to give this building a make-over (or would that be make-under?) using what appears to be a can of black spray paint…


and a pellet gun.


What’s even more fascinating is which windows our perpetrator elected to target.





Perhaps I am being a wee bit conspiratorial here, but it would certainly seem like someone isn’t too keen on Loft 305’s advertising campaign. In light of recent events it does beg the question as to whether the author of the above misdeeds was a neighbor or a disgruntled tenant.

Miss Heather


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