Now In Greenpoint: Brooklyn Industries

From the New York Shitty Inbox:

Hello Miss Heather,

My name is (excised), marketing manager for Brooklyn Industries. As a personal fan of your blog (Thanks! — Ed. Note) I wanted to reach out and let you know we will be opening a new BKI store in Greenpoint tomorrow. While we will be hosting a party for the opening on June 14th, I would love to be able to show you around the store beforehand if you are free.

I look forward to the opportunity to meet with you.

I have elected to decline this offer. The following advertising copy should shed some light as to why. (NOTE: I have bold-faced passages I found of special interest):

Brooklyn Industries will open its newest and most architecturally innovative retail store to date on Brooklyn’s historical Manhattan Avenue on Friday, May 18th. Like all Brooklyn Industries locations, Greenpoint will be powered using 100% Wind Power and having purchased only 6 pieces of sheetrock for the construction, this location differs due to 98% of the store being re-constructed from recycled material.  Transitional art installations and a small scale BKI Museum will seamlessly merge with sales merchandise to create an artistic and uniquely inspiring shopping experience.

With the opening of the Greenpoint location, Brooklyn Industries continues a tradition of supporting emerging neighborhoods by being a part of their renaissance and the new retail space will celebrate the history of the brand’s evolution. BKI’s first production factory was on the boarder of Greenpoint and Williamsburg, producing innovative and socially responsive products such as the famed Billboard Messenger and Gas Mask graphic tee. As the initial style to launch under the Brooklyn Industries brand, the Gas Mask Tee was designed to support a local environmental group fighting against the development of an area power plant. While the environmental group eventually won their battle, this t-shirt solidified to not only the local community and social causes, but the environment. 

The new location is part of the brand’s strategic business strategy to focus on the New York market. At Brooklyn Industries Greenpoint, a knowledgeable sales staff will be available to inform customers about the latest products from Brooklyn Industries including signature styles and collections such as the premier line of locally manufactured handbags and graphic tees.

Brooklyn Industries Greenpoint is located at 658 Manhattan Ave Brooklyn, NY 11222


Brooklyn Industries is a cutting edge design company that sells its innovative clothes exclusively through its 15 retail stores and online website. Founded by visionary artists Lexy Funk and Vahap Avsar in 1998, Brooklyn Industries’ stores engage the local community in art, clothing, design and style.

Brooklyn Industries was honored as a “Green Power Pioneer” by ConEdison Solutions and Community Energy, Inc. in recognition of its commitment to using Wind Power in its stores and office headquarters. In 2006, Brooklyn Industries was recognized as a top entrepreneur with Crain’s New York Business’ coated “Small Business Award.” The company also ranked in Inc. Magazine’s 500 list, which highlights the nation’s fastest-growing private companies.

Brooklyn Industries continues to grow every year as an innovative and creative vertical retailer, staying true to its Brooklyn roots.


  • Manhattan Avenue is “historical”?
  • The place I call home is an “emerging neighborhood” and is currently experiencing its “renaissance”?
  • And there’s a “business strategy” involved?

Thanks but no thanks. But for the rest of you all…

Brooklyn Industries
Status: Open
Opening Party: June 14, 2012
685 Manhattan Avenue
Brooklyn, New York 11222


8 Comments on Now In Greenpoint: Brooklyn Industries

  1. rheingold on Sun, 20th May 2012 3:18 am
  2. As an ex-pat born in Flatbush in the 50s, I can only slap my forehead and say “Holy Father in Rome!” What’s the next plague that can be visited on your fair neighborhood, an HBO show trolling for hipsters and towing cars? As the great Brooklyn TV character Chester A. Riley said “What a revoltin’ development this is!”

  3. MaineBarnCat on Sun, 20th May 2012 5:05 am
  4. Dare I wonder if their wind-power generator is also recycled, or perhaps home-made from recycled material? And is Mr./Ms. Marketing Manager still going to be a fan of your blog?

  5. cc on Sun, 20th May 2012 9:32 am
  6. i dunno…… 1) they’re more expensive than they should be 2) any hipster worth his authentic salt can find brooklyn ephemera elsewhere (and at a better price), 3) i don’t have much of a third, i just am grumpy cause i’m tired of $50-a-pop tshirt stores.

    for me, it’s rainbow or bust 8)

  7. Will Star on Sun, 20th May 2012 5:37 pm
  8. They have not read your blog enough to think that this would be something you would be into.

  9. missheather on Sun, 20th May 2012 7:42 pm
  10. Indeed, Will. It has been my observation that when someone sends me a press release and opens with stating that they are a fan of my blog, chances are they have not read it.

    @cc: I am with you on the $50.00 a pop tees— and I too am grumpy. I’m getting really, seriously tired of Brooklyn being a “brand”/commodity. People live actually here, you know…

  11. OldStyleNo10 on Mon, 21st May 2012 8:59 am
  12. Thank you, Miss Heather, for declining to participate in the continued fetishization of both the word and the place Brooklyn.

  13. carlosdanger on Mon, 21st May 2012 10:17 am
  14. I’m still mourning the loss of Zaya and The wizard, and now this! Too soon!

  15. missheather on Mon, 21st May 2012 12:54 pm
  16. Zaya’s & Wizard: I miss them too!

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