Now In Greenpoint: Brooklyn Industries

May 20, 2012 ·
Filed under: 11222, Greenpoint, Greenpoint Brooklyn, Greenpoint Magic 

From the New York Shitty Inbox:

Hello Miss Heather,

My name is (excised), marketing manager for Brooklyn Industries. As a personal fan of your blog (Thanks! — Ed. Note) I wanted to reach out and let you know we will be opening a new BKI store in Greenpoint tomorrow. While we will be hosting a party for the opening on June 14th, I would love to be able to show you around the store beforehand if you are free.

I look forward to the opportunity to meet with you.

I have elected to decline this offer. The following advertising copy should shed some light as to why. (NOTE: I have bold-faced passages I found of special interest):

Brooklyn Industries will open its newest and most architecturally innovative retail store to date on Brooklyn’s historical Manhattan Avenue on Friday, May 18th. Like all Brooklyn Industries locations, Greenpoint will be powered using 100% Wind Power and having purchased only 6 pieces of sheetrock for the construction, this location differs due to 98% of the store being re-constructed from recycled material.  Transitional art installations and a small scale BKI Museum will seamlessly merge with sales merchandise to create an artistic and uniquely inspiring shopping experience.

With the opening of the Greenpoint location, Brooklyn Industries continues a tradition of supporting emerging neighborhoods by being a part of their renaissance and the new retail space will celebrate the history of the brand’s evolution. BKI’s first production factory was on the boarder of Greenpoint and Williamsburg, producing innovative and socially responsive products such as the famed Billboard Messenger and Gas Mask graphic tee. As the initial style to launch under the Brooklyn Industries brand, the Gas Mask Tee was designed to support a local environmental group fighting against the development of an area power plant. While the environmental group eventually won their battle, this t-shirt solidified to not only the local community and social causes, but the environment. 

The new location is part of the brand’s strategic business strategy to focus on the New York market. At Brooklyn Industries Greenpoint, a knowledgeable sales staff will be available to inform customers about the latest products from Brooklyn Industries including signature styles and collections such as the premier line of locally manufactured handbags and graphic tees.

Brooklyn Industries Greenpoint is located at 658 Manhattan Ave Brooklyn, NY 11222


Brooklyn Industries is a cutting edge design company that sells its innovative clothes exclusively through its 15 retail stores and online website. Founded by visionary artists Lexy Funk and Vahap Avsar in 1998, Brooklyn Industries’ stores engage the local community in art, clothing, design and style.

Brooklyn Industries was honored as a “Green Power Pioneer” by ConEdison Solutions and Community Energy, Inc. in recognition of its commitment to using Wind Power in its stores and office headquarters. In 2006, Brooklyn Industries was recognized as a top entrepreneur with Crain’s New York Business’ coated “Small Business Award.” The company also ranked in Inc. Magazine’s 500 list, which highlights the nation’s fastest-growing private companies.

Brooklyn Industries continues to grow every year as an innovative and creative vertical retailer, staying true to its Brooklyn roots.


  • Manhattan Avenue is “historical”?
  • The place I call home is an “emerging neighborhood” and is currently experiencing its “renaissance”?
  • And there’s a “business strategy” involved?

Thanks but no thanks. But for the rest of you all…

Brooklyn Industries
Status: Open
Opening Party: June 14, 2012
685 Manhattan Avenue
Brooklyn, New York 11222

New York Shitty Photos du Jour: BUSHWICK

From Bedford Avenue.

The Word On The Street, Part II: A Wythe Avenue PSA

March 4, 2012 ·
Filed under: 11211, Class War, Culture War, Williamsburg, Williamsburg Brooklyn 

Taken March 4, 2012.

Spotted On Montrose Avenue: HYacinth 7-2041

It was the delightfully kitschy photo gracing this advertisement which initially caught my eye. Then I noticed the address.

I’m on Montrose Avenue.

I thought to myself.

I wonder where 201 Montrose Avenue is?

Then it hit me.

I was there.

Miss Heather

P.S.: For those of you are wondering, yes I simply stumbled upon this piece of art work while walking around. For reasons only known to the person responsible he/she saw fit to leave this item at its former “home”. This is one of the most uncanny experiences I have ever had on a walk. Amazing.

Urban Artifact: Sign Of The Times

February 20, 2011 ·
Filed under: 11211, Culture War, Williamsburg, Williamsburg Brooklyn 

From North 9 Street.

Miss Heather

Reader Contribution du Jour: St. Mark’s Place Lament

February 13, 2011 ·
Filed under: 10003, 10009, Culture War, East Village, East Village Manhattan 

St. Marks Place & I agree!

My sentiments exactly.

Miss Heather

P.S.: Special thanks go out to diana gee for giving me permission to post this photo!

New York Shitty Day Ender: MANIFEST Ur DESTINY

November 4, 2010 ·
Filed under: 11222, Culture War, Greenpoint, Greenpoint Brooklyn, Greenpoint Magic 

Although I have featured this item before I am doing so again with this great shot by njeyn. Why you ask? Very simple: as luck (or would that be destiny) would have it I recently met the mastermind behind this polemic— and today yours truly had lunch with him! Nice guy.

Miss Heather

LAST GASP: Manifest Destiny

October 13, 2010 ·
Filed under: 11222, Culture War, Greenpoint, Greenpoint Brooklyn, Greenpoint Magic 

From West Street.

Miss Heather

Greenpoint Pay Phone Du Jour: Munchies

July 28, 2010 ·
Filed under: 11222, Greenpoint, Greenpoint Brooklyn, Greenpoint Magic 

More often than not the Garden Spot’s public pay phones are a haven for empty with fifths of vodka, brandy and/or packs of cigarettes. So you can imagine my surprise when I spied this array of sensible snacks (replete with Hi-C!) at Greenpoint Avenue this afternoon. Could this be yet another sign of Greenpoint gentrification? I’ll let you, dear readers, make the call.

Miss Heather

East Williamsburg Photo Du Jour: Graham Avenue

April 12, 2010 ·
Filed under: 11206, East Williamsburg, East Williamsburg Brooklyn 

Taken April 12, 2010.

Miss Heather

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